Meijer to carry Reed's product lines

LOS ANGELES Select Reed's beverage lines will be distributed in Meijer stores throughout five states, the soda maker announced Tuesday.

Reed’s and Virgil’s beverages will be carried throughout Meijer's 191 supercenter stores across Michigan, Ohio, Indiana, Illinois and Kentucky.

Neal Cohane, SVP sales and marketing at Reed's said, “The opportunity to work with Meijer, a true innovator and retailing powerhouse, is very exciting. We look forward to enhancing the portfolio of high quality natural premium products that discriminating consumers have come to expect at Meijer’s supercenters. Our sales team’s efforts over the past two-and-a-half years are continuing to pay off. The demand for our brands is contagious and is reflected in this new direct delivery distribution partnership with Meijer, the pioneer of the modern day supercenter.”