Mike's Hard Lemonade adds shandy, apple cider, frozen pouches to product line

CHICAGO — Mike's Hard Lemonade is expanding its line of product offerings with the addition of several new entries in the beer and cider categories, the company announced this week.

“Mike’s is synonymous with innovation and an unrelenting drive to create best in class products. We are constantly looking for new ways to delight consumers’ and satisfy their ever evolving tastes across many different drinking occasions,” said Kevin Kotecki, president of Mike’s Hard Lemonade. “This year, we are proud to introduce our very first beer, Mike’s Authentic Shandy. I believe it is simply the most refreshing beer ever brewed. In addition, we are entering the cider segment with Mike’s Smashed Apple Cider, so delicious that consumers prefer it three-to-one versus the leading cider. Lastly, the No. 1 brand in the flavored malt beverage segment, Mike’s Hard Lemonade, will now be available in frozen pouches featuringMmike’s superior flavors, smooth texture and nonsticky pouches.”

The full lineup of Mike's new products include:

• 
  

  Mike’s Authentic Shandy Hard Lemonade and Lager: a blend of real Mike’s hard lemonade and golden lager;

  
  


• 
  

  Mike’s Hard Smashed Apple Cider: two naturally fermented ciders made with Washington apples;

  
  


• 
  

  Mike’s Hard Lemonade Frozen: available in four flavors — Lemonade Frozen, Black Cherry Lemonade Frozen, Mike's Hard Classic Margarita Frozen and Strawberry Lemonade Frozen; and

  
  


• 
  

  Mike’s Hard Blood Orange: a hard take on orange-flavored beverages available for the spring season.

  
  

 All new products are available in grocery stores, supermarkets and the liquor section of retail pharmacies nationwide.

Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.