MillerCoors, AriZona debut Arnold Palmer Spiked
Arnold Palmer, the half-iced tea, half-lemonade drink with the late golfer’s name, is getting an alcoholic upgrade. MillerCoors and AriZona Beverages have joined forces to bring the 5% alcohol-by-volume Arnold Palmer Spiked Half & Half to market. The product has launched in 24-oz. single cans and six-packs of 12-oz. slim cans.
“We’re excited to introduce drinkers to the spiked version of the classic Arnold Palmer. It’s the perfect drink to enjoy in the backyard or on the back nine,” Justine Stauffer, MillerCoors marketing manager for Arnold Palmer Spiked, said. “In creating Arnold Palmer Spiked we made sure it had the signature flavor combination of half iced tea and half lemonade that drinkers expect from the beloved original. And with that, we believe it is sure to become the new fan favorite.”
As part of its rollout, Arnold Palmer Spiked will be offered at various sporting events and music festivals this spring and summer. The company also will use select Topgolf locations nationwide as the sites of launch events alongside digital advertising and social media campaigns.
The company has launched a product locator on the Arnold Palmer Spiked website.
“We’re excited to introduce drinkers to the spiked version of the classic Arnold Palmer. It’s the perfect drink to enjoy in the backyard or on the back nine,” Justine Stauffer, MillerCoors marketing manager for Arnold Palmer Spiked, said. “In creating Arnold Palmer Spiked we made sure it had the signature flavor combination of half iced tea and half lemonade that drinkers expect from the beloved original. And with that, we believe it is sure to become the new fan favorite.”
As part of its rollout, Arnold Palmer Spiked will be offered at various sporting events and music festivals this spring and summer. The company also will use select Topgolf locations nationwide as the sites of launch events alongside digital advertising and social media campaigns.
The company has launched a product locator on the Arnold Palmer Spiked website.