MillerCoors tackles light beer with Two Hats
MillerCoors is entering the light beer category by debuting the Two hats line. The products contain a hint of all-natural fruit flavor and come in two options, lime and pineapple.
Two Hats contains an alcohol volume of 4.2%, merges the characters of a hint of fruit that does not overpower, and suits the taste and budget of a new generation of drinkers who aren't currently big on beer, the Chicago-based company said.
"We want to give 21 to 24-year-old drinkers, who don't consider beer to be great-tasting and affordable, an option they can get on board with," Justine Stauffer, Two Hats brand manager said. "As soon as people realize that a beer this good is about five dollars, their immediate reaction is, 'Wait, what?'"
The company will focus on sharing wide-ranging content, from videos to memes and gifs across various digital and social media platforms, such as College Humor, Facebook and Instagram to reach consumers. In addition to those methods, those interested in the product also will have the opportunity to try Two Hats through local sampling and custom events across the nation.
Further product information can be found on Two Hat's Facebook, Instagram and website where a store locator can also be found.
Two Hats contains an alcohol volume of 4.2%, merges the characters of a hint of fruit that does not overpower, and suits the taste and budget of a new generation of drinkers who aren't currently big on beer, the Chicago-based company said.
"We want to give 21 to 24-year-old drinkers, who don't consider beer to be great-tasting and affordable, an option they can get on board with," Justine Stauffer, Two Hats brand manager said. "As soon as people realize that a beer this good is about five dollars, their immediate reaction is, 'Wait, what?'"
The company will focus on sharing wide-ranging content, from videos to memes and gifs across various digital and social media platforms, such as College Humor, Facebook and Instagram to reach consumers. In addition to those methods, those interested in the product also will have the opportunity to try Two Hats through local sampling and custom events across the nation.
Further product information can be found on Two Hat's Facebook, Instagram and website where a store locator can also be found.