M&Ms debuts ice cream treat

HACKETTSTOWN, N.J. M&Ms and Mars Snackfood today announced the release of M&Ms brand ice cream Treats.

The ice cream bars and ice cream sticks on a stick contains vanilla ice cream covered in creamy chocolate-y coating with a colored red, green or blue chocolate shell exterior and were designed to look like the classic M&Ms candies.

“We are really excited to launch M&M’S Ice Cream Treats and make them the summer’s coolest treat,” said Craig Hall, general manager of ice cream at Mars Snackfood, in a recent release. “M&Ms ice cream treats are bringing the classic fun and color that consumers associate with M&Ms chocolate candies to the ice cream aisle and freezers around the country.”

To celebrate the launch, Mars is staging some in-store sampling events in Boston, Chicago, Hartford/Springfield, Conn., Los Angeles, Miami/Ft. Lauderdale, Fla., New York, Philadelphia, and Washington, D.C. A 1950’s ice cream truck featuring the new M&Ms sticks and bars will be driven through select markets.

M&Ms ice cream treats are available at retail stores in single or multi-packs of five and retail for $1.49 and $3.99 respectively.