Blu launches electronic vaping product Myblu
The electronic cigarette industry just got a whole new look, via the new product launch from Blu — a company that specializes in the creation of vaping products. The Charlotte, N.C.-based company's latest addition is called the Myblu, which Blu said merges the brand's latest in innovation, power, and performance.
Myblu addresses a void that adult smokers and vapers have been looking to fill by delivering strong performance in a sleek, and compact closed system, the company said. Blu's latest launch also has a new ergonomic design that fits in the palm of the hand, contains new pod technology with pre-filled liquid pods, and has a 20-minute USB recharge time that is meant to allow for extended use.
“Our constant quest for innovation and improvement has been a long-time tenant of the Blu brand, and we are kicking off 2018 strong with our first-ever product for the growing pod segment here in the United States. We believe Myblu is truly the introduction of a next-generation standard in electronic vaping products for the industry,” Wayne Jones, senior vice president of sales operations at Fontem US, said. “Having received continued positive feedback from consumers and selling out of product pre-orders faster than ever before, we are confident that myblu will truly add a game-changing e-vapor device to the current market lineup, answering smokers' call with a product that will transform the way consumers view and experience vaping today.”
To celebrate the launch, the company also announced the expansion of its flavor range with 11 flavors of pre-filled liquid pods in three nicotine levels. The new flavors, which will be sold on the company's website, include classic tobacco, Carolina bold, gold leaf, magnificent menthol, polar mint, cherry crush, vivid vanilla, blueberry, blue ice, mango apricot and green apple.
The gold leaf, magnificent menthol, polar mint, cherry crush and vivid vanilla flavors will be sold in retail locations in a 2.4 nicotine percentage. Myblu starter kits that include the device, one USB charging cable and one liquid pod in gold leaf will be available for purchase for the suggested retail price of $19.99. A pack of two liquid pods will retail for $8.99.
Myblu addresses a void that adult smokers and vapers have been looking to fill by delivering strong performance in a sleek, and compact closed system, the company said. Blu's latest launch also has a new ergonomic design that fits in the palm of the hand, contains new pod technology with pre-filled liquid pods, and has a 20-minute USB recharge time that is meant to allow for extended use.
“Our constant quest for innovation and improvement has been a long-time tenant of the Blu brand, and we are kicking off 2018 strong with our first-ever product for the growing pod segment here in the United States. We believe Myblu is truly the introduction of a next-generation standard in electronic vaping products for the industry,” Wayne Jones, senior vice president of sales operations at Fontem US, said. “Having received continued positive feedback from consumers and selling out of product pre-orders faster than ever before, we are confident that myblu will truly add a game-changing e-vapor device to the current market lineup, answering smokers' call with a product that will transform the way consumers view and experience vaping today.”
To celebrate the launch, the company also announced the expansion of its flavor range with 11 flavors of pre-filled liquid pods in three nicotine levels. The new flavors, which will be sold on the company's website, include classic tobacco, Carolina bold, gold leaf, magnificent menthol, polar mint, cherry crush, vivid vanilla, blueberry, blue ice, mango apricot and green apple.
The gold leaf, magnificent menthol, polar mint, cherry crush and vivid vanilla flavors will be sold in retail locations in a 2.4 nicotine percentage. Myblu starter kits that include the device, one USB charging cable and one liquid pod in gold leaf will be available for purchase for the suggested retail price of $19.99. A pack of two liquid pods will retail for $8.99.