Nestea announces new packaging, products

ATLANTA Nestea has given its line of iced tea products a new look and its green tea citrus and diet green tea citrus teas now have the power of 50 percent more antioxidants than before, the company said yesterday,

To stay competitive in the growing ready-to-drink tea segment, Nestea revamped its green tea citrus and diet green tea citrus teas to now contain 96 milligrams of flavonoid antioxidants per eight ounces.

Independent research, the company said, shows that the RTD tea category was up in sales by 24 percent last year, and green tea sales, specifically, provided two-thirds of that category’s growth.

Nestea said the growth in retail sales, plus increased consumer education about the health benefits of tea, were the reasons for its recent launch.

“With over 50 years of brand equity and consumer trust, our products blend the natural goodness of tea with natural fruit flavors to offer consumers a refreshing experience to immediately revitalize their day,” Coca-Cola North America’s senior vice president/general manager of coffee and tea, Penny McIntyre, said. “We have reinvigorated the brand with a new look and new green tea formulations—with superior taste and more antioxidants to appeal to consumers seeking a delicious green tea.”

The newly packaged Nestea flavors are available nationwide at convenience stores, drug stores, retailers and supermarkets.