Nestle, Jamba Juice team up to release ready-to-drink beverages

EMERYVILLE, Calif. Nestle USA and Jamba Juice have announced that a new line of Jamba ready-to-drink beverages are now available in major retail stores in eight western United States.

“This is the first step in our strong partnership with Nestle,” senior vice president of marketing and brand development at Jamba, Paul Coletta, said. “Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink.”

Jamba Smoothies and Jamba Juicies, made with real fruit and fortified with added nutrients, are now available in some Jamba Juice store locations, as well as major drug, grocery and retail chains like Albertsons, Ralph’s, Raley’s, Target and Walgreens, and some convenience stores.

“The response from accounts has been outstanding,” Steve Presley, Nestle Beverage Division vice president, general manager premium ready-to-drink, said. “They recognize the value and growth potential that Jamba RTD brings to the super premium juice category.”

Jamba’s ready-to-drink product line includes Jamba Smoothies flavors banana berry with heart healthy nutrient boost, orange dream machine with an immunity nutrient boost and strawberries wild with an energy boost. In addition, three Jamba Juicies are also on shelves, including mango orange peach with a fiber boost, orange strawberry banana with a protein boost and very berry with a calcium boost.