New beverage company gets celebrity spokeswoman

FORT LAUDERDALE, Fla. Entertainment legend Chaka Khan has been named the celebrity face of a new health beverage.

Purple, the antioxidant beverage chock full of rich berries, will be launched in the winter of 2007.

Chaka Khan will serve as a spokeswoman for the company and work directly with The Purple Beverage Company to develop musical events that benefit The Chaka Khan Foundation and The Purple Beverage Company’s various charity initiatives.

The announcement coincides with an additional announcement: Khan’s debut in the Broadway musical "The Color Purple."

Purple is available in health food stores, restaurants, delis, drug stores, supermarkets and convenience stores in select cities, including New York, Los Angeles and Miami.