New brand debuts sustainably-caught, premium tuna line

MIRA LOMA, Calif. -- There's a new brand in the tuna aisle, and this one offers simple ingredients and sustainably-caught fish.

Blue Harbor Fish Co. says its new seafood line contains wild Albacore tuna, water, a touch of sea salt, and no preservatives to bring back the essential fresh flavor of tuna. The brand's pouches and cans feature the internationally recognized Marine Stewardship Council "MSC" blue label so shoppers have independent third party verification of Blue Harbor Fish Co.'s commitment to certified sustainable seafood.

"The MSC is proud to partner with Blue Harbor Fish Co. to help achieve our vision of oceans teeming with life for future generations," said Brian Perkins, MSC regional director for the Americas. "The blue MSC label on this product means that it can be traced right back to a certified sustainable wild source and that it was caught responsibly with minimal impact on the environment."

Blue Harbor Fish Co. tuna is caught using long-line fishing methods and tracking systems to help ensure the traceability of the catch all the way back to the boat. The tuna is then hand-selected and each pouch or can is packed with only water, or water and sea salt.

Blue Harbor Fish Co. products retail for approximately $2.69 per pouch and $3.49 per can now at retailers nationwide.