New Fiber One cereal hits grocery shelves

MINNEAPOLIS — Fiber One wants to help consumers stick to their New Year's goals with the introduction of a new cereal, the company said.



Fiber One launched Fiber One Protein, a granola cereal that's available in two flavors — Maple Brown Sugar and Cranberry Almond. Each serving of Fiber One Protein delivers 10g of protein when served with milk, as well as 20% of daily value of fiber.



"We know that many consumers are looking to increase their morning protein intake for a variety of reasons, but they still want the convenience of breakfast cereal," said Jim Wilson, marketing manager for Fiber One. "With the launch of Fiber One Protein, we're excited to offer a wholesome combination of protein and fiber that provides a smart and satisfying breakfast choice for those looking to increase protein in their diet."



Fiber One Protein is available at major grocery stores across the nation at a SRP of $4.29.