New Kettle potato chips campaign: Let's 'crunch loud'

SALEM, Ore. Kettle brand potato chips is kicking off a campaign catered to chip lovers that crunch loud.

The Loud Food Club campaign reminds Kettle brand potato chips fans that loud crunching is nothing to be ashamed of, the company said, with its new site CrunchProud.com.

The Crunch Proud campaign promotion is fully integrated across in-store and online advertising. To drive consumer demand for Kettle Brand chips in stores, market-specific, free-standing inserts and in-store shipper displays featuring custom graphics are designed to generate excitement and purchase. Interactive social media content on the Kettle Brand Facebook page and Twitter profile, along with Facebook advertising, prompts fans to visit the Kettle Brand Crunch Proud website for a chance to win free chips for a year.

“At its potato-y core, every Kettle Brand chip is born to be crunched, and this summer we’re celebrating those who proudly crunch loud,” said Julie Dunmire, Kettle Brand director.