Organic baby food brand Sprout unveils new packaging

MONTVALE, N.J. -- Popular natural baby brand Sprout Foods has launched clear pouches for its line of organic baby food.

The updated line features existing Sprout Organic Baby Food flavors in a transparent pouch so parents can see what's inside the pouch.

Sprout Foods was the first company to introduce organic baby food in a convenient pouch, which set the stage for the pouch trend back in 2009. Now, the brand is launching eight clear pouches with plans to release 20 pouches by December. By early 2017, Sprout says it will have the most comprehensive line of clear pouches on the market for babies and toddlers.

"Moms want to know what's in their baby's food, and what better way to give them that peace of mind than by actually showing it to them before they purchase it," says Rick Klauser, CEO of Sprout Foods. "Sprout has always been committed to honest transparency in all that we do starting from carefully sourced ingredients, like whole organic fruits and vegetables, to creating innovative clean recipes. We made it our mission to transition all our recipes to clear pouches. We are proud of our existing recipes and have nothing to change."

Consumer demand for more transparency in the food space has been increasing in recent years. As brands are just beginning to respond to this demand, with efforts such as GMO labeling and honest ingredient lists on packaging, Sprout Foods has been ahead of this trend since the company was founded in 2009. In addition to the new clear packaging, Sprout Foods is the only baby food company to pledge the names of their varieties match the primary ingredients in the recipe.