Oscar Mayer launches Premium Beef Franks

MADISON, Wis. Oscar Mayer has enlisted Broadway actor Mario Lopez to promote its new Premium Beef Franks. Lopez appeared Tuesday with Oscar Mayer’s Wienermobile in New York’s Times Square to offer samples of the new hot dogs.

Oscar Mayer makes the hot dogs with high-quality cuts of beef, as well as spices. They have no artificial flavors, colors, fillers or byproducts.

In honor of the brand’s 125th anniversary, it is giving $100,000 to America’s Second Harvest. Following the presentation in New York, the Wienermobile will travel across the country to introduce the new hot dogs and collect donations for America’s Second Harvest chapters in the communities it visits.

Oscar Mayer is a brand of Kraft Foods.