PAM helps consumers ‘Pull It Off’ with new advertising campaign

OMAHA, Neb. ConAgra’s ultimate nonstick cooking spray recently kicked off a new advertising campaign that emphasizes its convenient aid that helps consumers “pull it off.”

With the tag line, “Relax, PAM helps you pull it off,” the television and print advertisements remind consumers that they will have a successful outcome every time they use PAM Original, PAM Baking and PAM Grilling.

The television ads, which began running this month, reveal that the worst case scenario can be avoided when the cook uses PAM.

“The new campaign was developed to reassure consumers that PAM will help them get meals to turn out the way they want them to,” said Michael Locascio, VP and general manager at ConAgra Foods. “With over 100 perfect meals from each can of PAM, they can feel confident each time they step up to the stove, oven or grill they will be successful.”

Accompanying print ads remind consumers to use PAM by showing women using various construction tools to remove food stuck to their cookware after they forgot to use PAM. Featuring the tag line “PAM helps you pull it off,” the ad campaign ensures consumers that they will experience success every time they use PAM when they cook, bake, and grill. The ads will run in women’s lifestyle magazines in April and May.