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Pampers introduces Dry Max diapers

3/19/2010

CINCINNATI Parents can rejoice as Pampers debuts its newest "high performance" diapers.

Pampers has developed a thinner, sleeker design for both its Swaddlers and Cruisers lines called Dry Max. The new diaper, Pampers said, Dry Max diapers will keep babies drier without the bulk.

"After years of research, we are celebrating that our new Pampers Swaddlers and Cruisers with Dry Max have finally arrived on store shelves, featuring benefits that will score big with parents and babies while being one step better for the environment," said Jodi Allen, VP North America baby care at Procter & Gamble. "Just like the way technology is getting thinner, smaller and better than before, so is our new diaper line."

Pampers Swaddlers and Cruisers with Dry Max is currently available in sizes 3 through 6 at mass, discount, baby specialty and grocery stores where Pampers products are sold, with the same retail pricing as the current Pampers Cruisers (pricing is at the sole discretion of the retailer). While supplies last, consumers can request a free sample at www.Pampers.com.

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