Pampers says 'Welcome to Parenthood' with new Web series

CINCINNATI Pampers has launched a new Web series that chronicles three couples' journeys through new parenting.

"Welcome to Parenthood" now is airing at Pampers.com and the Pampers Facebook fan page. The series is being co-presented by Abbott, the maker of infant formula Similac and baby food brand Beech Nut. The 14-episode new parenting series follows three sets of parents, all raising children at different ages and stages of development, as they experience the challenges, fears, excitement and joys that come with holding the title of Mom and Dad.

"At Pampers, we know that being a parent is truly the best job in the entire world," said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. "The 'Welcome to Parenthood' series is an authentic look at the pride and excitement that moms and dads experience every day, as well as the challenges and fears that go along with being a parent. We hope that viewers will be able to share their parenting experiences with one another and partake in the joys of parenthood together."