Peet's Coffee intros nitro cold brew
Peet’s Coffee is expanding its line of craft beverages by introducing a new ready-to-drink cold brew.
The brand's new Baridi Black Nitro Cold Brew features an infusion of nitrogen from unique widget technology within the can o create an ultra-velvet cascade with a creamy finish, the company said.
“Our popular cold-crafted beverages sold in Peet's coffee bars continue to drive our innovation and are the inspiration behind our new canned Nitro Cold Brew,” Gretchen Koch, director of marketing and innovation of Coldcraft at Peet's Coffee, said. “Nitro was the logical next step after the successful 2016 launch of our bottled Cold Brews. Our new canned Nitro lets us further tap into this fast-growing cold brew category, which Nielsen shows has nearly doubled in the last year, with a true draft experience in a can.”
Peet’s Baridi Black Nitro Cold Brew will be available primarily throughout the sate’s of California, Oregon, Washington and Nevada. It also will be on shelves at grocery, natural and specialty stores as well as Peet’s coffee bars with a suggested retail price of $4.99.
“We are excited for coffee fans to experience the physics of nitrogenization from our widget technology that gives our Baridi Black cold brew a creamy texture and highlights its delicious chocolatey notes,” Koch said.
The brand's new Baridi Black Nitro Cold Brew features an infusion of nitrogen from unique widget technology within the can o create an ultra-velvet cascade with a creamy finish, the company said.
“Our popular cold-crafted beverages sold in Peet's coffee bars continue to drive our innovation and are the inspiration behind our new canned Nitro Cold Brew,” Gretchen Koch, director of marketing and innovation of Coldcraft at Peet's Coffee, said. “Nitro was the logical next step after the successful 2016 launch of our bottled Cold Brews. Our new canned Nitro lets us further tap into this fast-growing cold brew category, which Nielsen shows has nearly doubled in the last year, with a true draft experience in a can.”
Peet’s Baridi Black Nitro Cold Brew will be available primarily throughout the sate’s of California, Oregon, Washington and Nevada. It also will be on shelves at grocery, natural and specialty stores as well as Peet’s coffee bars with a suggested retail price of $4.99.
“We are excited for coffee fans to experience the physics of nitrogenization from our widget technology that gives our Baridi Black cold brew a creamy texture and highlights its delicious chocolatey notes,” Koch said.