Peet’s Coffee adds ready-to-drink iced espresso to portfolio
Peet’s Coffee is expanding its portfolio on the heels of introducing nitro cold brew to consumers,
The Emeryville, Calif,-based company has unveiled its new ready-to-drink True Iced Espresso beverages, which were inspired by the brand’s top-selling drinks in its coffee bars.
“Iced espressos in Peet's coffee bars are incredibly popular, representing over forty percent of our cold coffee sales," Gretchen Koch, director of marketing and innovation of Coldcraft at Peet's Coffee, said. “After the success of bottling our signature cold brew, we are excited to introduce a premium RTD iced espresso that can be enjoyed anywhere.”
Coming in four varieties, the canned espresso features dark roast single-origin Colombian espresso, minimal sugar and calories, the company said.
Peet’s True Iced Espresso’s flavors include:
Each of the ready-to-drink coffee contains between 100-to-130 calories and is made with hormone-free milk and pure cane sugar that ranges from 10-to-17 g, the company said.
“It was not easy to craft a canned shelf-stable coffee that is worthy of Alfred Peet's name. We focused on sourcing high-quality, clean ingredients and fine-tuning the production method to ensure a creamy coffee experience on par with the iced espresso beverages handcrafted by Peet's baristas,” Koch said. “By using better ingredients, our Peet's True Iced Espresso has twenty-five percent fewer calories per ounce and forty percent less sugar per ounce than the category leader, making it the perfect coffee for on the go.”
The brand's new True Espresso is now available in such grocery locations throughout the United States as Kroger, Albertsons and Safeway in 8 fl-oz. cans that retail for $2.99. The company will launch its canned espresso in additional locations throughout the summer.
The Emeryville, Calif,-based company has unveiled its new ready-to-drink True Iced Espresso beverages, which were inspired by the brand’s top-selling drinks in its coffee bars.
“Iced espressos in Peet's coffee bars are incredibly popular, representing over forty percent of our cold coffee sales," Gretchen Koch, director of marketing and innovation of Coldcraft at Peet's Coffee, said. “After the success of bottling our signature cold brew, we are excited to introduce a premium RTD iced espresso that can be enjoyed anywhere.”
Coming in four varieties, the canned espresso features dark roast single-origin Colombian espresso, minimal sugar and calories, the company said.
Peet’s True Iced Espresso’s flavors include:
- Black and White, which features a lightly sweetened creamy latte;
- Vanilla Latte, which contains a blend of espresso, milk and vanilla;
- Caramel Macchiato, which has caramel, milk and a shot of espresso; and
- Mocha, which blends espresso, milk and Dutch-processed cocoa together.
Each of the ready-to-drink coffee contains between 100-to-130 calories and is made with hormone-free milk and pure cane sugar that ranges from 10-to-17 g, the company said.
“It was not easy to craft a canned shelf-stable coffee that is worthy of Alfred Peet's name. We focused on sourcing high-quality, clean ingredients and fine-tuning the production method to ensure a creamy coffee experience on par with the iced espresso beverages handcrafted by Peet's baristas,” Koch said. “By using better ingredients, our Peet's True Iced Espresso has twenty-five percent fewer calories per ounce and forty percent less sugar per ounce than the category leader, making it the perfect coffee for on the go.”
The brand's new True Espresso is now available in such grocery locations throughout the United States as Kroger, Albertsons and Safeway in 8 fl-oz. cans that retail for $2.99. The company will launch its canned espresso in additional locations throughout the summer.