After introducing a new
peach flavor, Perrier is introducing yet another new innovation. Though this time it comes in the form of limited-edition bottles.
The company announced that it has partnered with New York-based artist Juan Travesio on the PerrierxWild collection, which consists of 330 ml custom-designed bottles.
Travesio is a Cuban-born artist based in Miami who’s style combines parallel universes, 3-D models, nature, majestic animals and bursting colors. His work also explores the notions of impermanence and decay through a combined language of pop, realism and abstraction.
Available in only select locations in Brooklyn throughout the summer, the collection includes three exclusive designs, which feature Travesio’s vibrant, majestic animal characters that also glow in the dark.
In addition to the bottles, Perrier will be introducing a collection of such lifestyle products as bikes, backpacks, sweatshirts and notebooks that also will feature the limited-edition PerrierxWild designs.
The limited-edition bottles also will make their debut at the 7th annual Bushwick Collective Block Party, and Travesio also announced that he would be donating a mobile mural truck to the Collective, which is to be painted in the style of his wild designs.
Further information on the collection can be found on the company's website.