P&G kicks off Facebook campaign for Children's Safe Drinking Water program

CINCINNATI — In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

Through the “1 Like = 1 Day of Clean Drinking Water” campaign, P&G will donate one day of clean drinking water through CSDW for each “like” on the P&G CSDW Facebook page. The campaign also will share stories, photos and videos from the field that demonstrate how CSDW works with various partners worldwide to distribute the water purification packets, which contain a powdered water-purifying technology developed by P&G and the Centers for Disease Control and Prevention.

“As we work toward our goal to save one life every hour by 2020, we want others to play a part and share in our journey,” P&G chairman, president and CEO Bob McDonald said. “This is one simple, but meaningful way for people all over the world to help us touch and improve lives by sharing clean drinking water.”