p.i.n.k. Spirits Company launches new interactive Web site

NEW YORK The p.i.n.k. Spirits Company on Monday announced the launch of its new Web site that incorporates a higher level of design and functionality than most others in the category.

The site, www.pinkspirits.com, enables visitors to participate in an interactive experience by incorporating new educational tools for retail store owners, bartenders, account managers and consumers. The site also provides a search feature to locate p.i.n.k. spirits in any store in the country that sells the product, as well as enabling the visitor to purchase specially designed merchandise at the p.i.n.k. store. The new, enhanced site will be updated daily and also will feature the latest p.i.n.k. events and national promotions.

The p.i.n.k. Spirits Company, founded in 2006, is the world’s first producer of ultra-premium caffeine- and guarana-infused spirits that can be enjoyed straight or used to create any cocktail. The company plans to expand to 41 markets by the first quarter of 2008 and expects to be distributed in all 50 states by the fourth quarter of 2008. The p.i.n.k. Spirits Company has also announced that it will introduce p.i.n.k. Tequila, Rum, Sake, White Whiskey and Gin—all with the flavorless infusion of caffeine and guarana—in 2008.