Planters launches Peanut IPA
There’s a new drink joining the ranks, just in time for National Beer Day.
Planters announced that it is partnering with Noon Whistle Brewery to launch a beer — the Mr. IPA-Nut.
“Mr. Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of Planters to an IPA,” Ashley Tople, marketing director at Planters, said. “Mr. IPA-Nut has a unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish.”
Available in four packs of 16-oz. cans, the Mr. IPA-Nut will hit Illinois exclusively on Oct. 27 in select locations and at the Noon Whistle Brewery in Lombard, Ill.
“It would have been easy to make a great stout or porter with nuts, but Planters wanted to prove that nuts go great with any style beer,” Michael Condon, owner of Noon Whistle Brewing, said. “Therefore, we took their Honey Roasted Peanuts and made a great IPA that highlights both hops and peanuts.”
In addition, the beverage will be supported by a digital campaign that can be found with the hashtag #BeerGoesNuts on social media.
Planters announced that it is partnering with Noon Whistle Brewery to launch a beer — the Mr. IPA-Nut.
“Mr. Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of Planters to an IPA,” Ashley Tople, marketing director at Planters, said. “Mr. IPA-Nut has a unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish.”
Available in four packs of 16-oz. cans, the Mr. IPA-Nut will hit Illinois exclusively on Oct. 27 in select locations and at the Noon Whistle Brewery in Lombard, Ill.
“It would have been easy to make a great stout or porter with nuts, but Planters wanted to prove that nuts go great with any style beer,” Michael Condon, owner of Noon Whistle Brewing, said. “Therefore, we took their Honey Roasted Peanuts and made a great IPA that highlights both hops and peanuts.”
In addition, the beverage will be supported by a digital campaign that can be found with the hashtag #BeerGoesNuts on social media.