Prosperity Organic Foods touts Melt as healthy butter substitute

HAILEY, Idaho — Prosperity Organic Foods has kicked off an online campaign for its buttery spread.

Melt boasts itself as a "healthy substitute" for butter, delivering the creamy goodness of butter but with 20% fewer calories and no trans fat, the company said. The campaign is looking to boost the use of all natural Melt buttery spread as an ingredient in cooking and baking.

Melt can be found at supermarkets nationwide, including Fred Meyer, King Soopers and City Markets.