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Quaker Oat dives into the beverage category

2/28/2019
Quaker Oat is expanding its line of offerings.

The Chicago-based company, which is a subsidiary of PepsiCo, announced the launch of its new collection of Quaker Oat Beverage.

Formulated with fiber from oat bran, each 8-oz. serving contains .75 g of the soluble fiber beta-glucan from oat bran, the company said.

"As the leader in oats for more than 140 years, Quaker is uniquely positioned to deliver a breakthrough innovation within the dairy-alternative category," Robbert Rietbroek, the senior vice president and general manager of Quaker Foods North America, said. "With more consumers gravitating toward plant-based lifestyles and seeking functional foods, we're excited to offer a heart-healthy, plant-based beverage that addresses these wants and is accessible to a wide consumer base."

Quaker Oat Beverage can be enjoyed on its own, in smoothies or coffee or swapped into other recipes, the company said.

In addition, the products also offers consumers calcium, vitamin D, and fiber from oat bran and chicory root extract in each serving. The products also are lactose-free and come in three flavors — original, original unsweetened and vanilla.

Quaker Oat Beverage will be sold in 48-oz. bottles that retail for $4.29 each can be found in the refrigerated dairy-alternative section at retailers nationwide.
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