Reed's inks distribution deal with Harris Teeter

LOS ANGELES A soda maker is expanding its product placement with a distributon deal with a supermarket chain that operates stores in eight Southern states.

Harris Teeter said it immediately will begin carrying three SKUs of Reed’s Ginger Brews and three SKUs of Virgil’s branded products in all of its 196 stores throughout North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and Delaware.

At the request of Harris Teeter, Reed’s brands will be distributed through their own distribution network.

Christopher Reed, founder and CEO of Reed’s, stated, “Harris Teeter is an upscale, cutting-edge retailer that is a great fit for our brands. As a leading retailer with a strong commitment to natural and organic product offerings across their regions, Harris Teeter lends an incredible opportunity to develop Reed’s and Virgil’s brand awareness in the greater Southern mainstream market.”