Rold Gold adds heat to pretzel crisps
PepsiCo’s Frito-Lay division is bringing a bold new flavor to its pretzel line, Rold Gold. The Plano, Texas-based company is joining the trend of spicy flavors by launching the Flamin’ Hot Thin Crisps.
This new offering contains the well-known texture of Rold Gold’s pretzels with the added flavor of Flamin’ Hot, the same flavor popularized by the Cheetos brand of products, the company said.
In addition to launching these new pretzels, the company also is announcing Rold Gold’s partnership with the National Hockey League, or NHL, as the official snack of the sport. The company will advertise in NHL arenas during various games, activate consumer events around the sports jewel events and eventually include the NHL symbol on Rold Gold packaging.
"Flamin' Hot is a long-time fan-favorite — it's become a part of pop culture in many ways so we're thrilled to bring it to Rold Gold," Jeannie Cho, vice president of marketing, Frito-Lay North America, said. "Many of our Rold Gold fans are also hockey fans. So a partnership with the NHL made perfect sense to bring our brands and fans together."
Rold Gold Famin’ Hot Thin Crisps are available for purchase at retailers nationwide for the suggested retail price of $3.29 for an 8.75-oz. bag.
This new offering contains the well-known texture of Rold Gold’s pretzels with the added flavor of Flamin’ Hot, the same flavor popularized by the Cheetos brand of products, the company said.
In addition to launching these new pretzels, the company also is announcing Rold Gold’s partnership with the National Hockey League, or NHL, as the official snack of the sport. The company will advertise in NHL arenas during various games, activate consumer events around the sports jewel events and eventually include the NHL symbol on Rold Gold packaging.
"Flamin' Hot is a long-time fan-favorite — it's become a part of pop culture in many ways so we're thrilled to bring it to Rold Gold," Jeannie Cho, vice president of marketing, Frito-Lay North America, said. "Many of our Rold Gold fans are also hockey fans. So a partnership with the NHL made perfect sense to bring our brands and fans together."
Rold Gold Famin’ Hot Thin Crisps are available for purchase at retailers nationwide for the suggested retail price of $3.29 for an 8.75-oz. bag.