Seagram's Escapes introduces new packaging

ROCHESTER, N.Y. Seagram's Escapes recently introduced new packaging that showcases its colorful, flavored malt beverage to consumers.

The new bottle features a transparent label on each bottle for easy viewing of the refreshing beverage inside. The new pressure sensitive label found on the 11.2 ounce bottles contains lightly screened graphics of a beach scene. The secondary packaging helps tell the brand story of how Seagram's Escapes celebrates and complements moments when people can "unwind."

"The main goal of the Seagram's Escapes packaging redesign was to provide a contemporary look that today's consumers can relate to. We feel that our new packaging helps people envision themselves enjoying our beverage flavors and unwinding at the same time," said Jennifer McCauley, brand manager for Seagram's Escapes.

The new packaging hits store shelves nationally this month.