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Snapple to release 'The Celebrity Apprentice' limited-edition flavors

5/24/2010

PLANO, Texas Snapple is launching limited-edition beverages made as part of "The Celebrity Apprentice."

Bret Michaels' Diet Snapple Trop-a-Rocka Tea and Holly Robinson Peete's Snapple Compassionberry Tea will raise awareness for the American Diabetes Association and the HollyRod Foundation, respectively, throughout the summer.

Michaels -- a Type 1 diabetic -- made a diet drink that blended green and black teas with pear, cinnamon and mango flavors. Robinson Peete's Snapple drink blends passion fruit and strawberry with green and black teas.

"Our partnership with 'The Celebrity Apprentice' showcases the love and passion for flavor we have at Snapple," said Andrew Springate, SVP marketing for Dr Pepper Snapple Group. "We seized the opportunity to challenge the show's finalists to work together and create unique flavors that our Snapple fans will love. Our partnership with 'The Celebrity Apprentice' finalists delivered two great-tasting teas while continuing to support two important causes."

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