Snickers evolves its Marathon brand

HACKETTSTOWN, N.J. Snickers is taking its Marathon brand to new heights.

Marathon -- a nutritional energy bar -- is revamping its image to present its products as better-for-you snacks. The brand has evolved to reflect its position as a functionally nutritious product line with indulgent benefits, Snickers said. To reflect the brand's evolution, Marathon has launched a new Web site -- MarathonBars.com -- that features product specifications, special activities and tools to help maintain a healthy lifestyle. The brand will be participating in several exciting events including health expos, races and sporting programs and retailer activities.

The new Snickers Marathon will kick off in second quarter 2010.