Snyder's of Hanover launches renewable plant-based packaging

HANOVER, Pa. Snyder's of Hanover organic pretzel sticks will be packaged in renewable bags created from 90% plant-based materials, in line with Earth Day.

The renewable raw material used to make the new packaging is produced with as little as half the energy compared to traditional petroleum-based packaging, Snyder's of Hanover said. The package was created from an innovative renewable material called Earth Clear, developed by Clear Lam Packaging, a plant-based bioplastic. This enables the bag to function without the dependency on petroleum-based products.

A bright yellow graphic on the upper right of the package helps differentiate the bag on the shelf and directs the consumer to the back panel for more information on the benefits of the renewable packaging.

"It has always been extremely important to Snyder's to create products that are both delicious and 'better for you,'" said Claude O'Connor, VP marketing at Snyder's of Hanover. "Now after a year of development, we're thrilled to take that even further and introduce a renewable packaging solution that is 'better for the earth' as well."

All three varieties of Snyder's of Hanover organic pretzel sticks will be available in the new renewable packaging nationwide in time for Earth Day, April 22. They will be sold for a suggested retail price of $2.99 for an 8 oz. bag.