St. Jude, P&G invite Target shoppers to help fight childhood cancer

CINCINNATI Procter & Gamble has joined forces to support the lifesaving work of one of the world's premier pediatric cancer research centers.

From Oct. 18 to 24, Target guests can help St. Jude Children's Research Hospital in its fight to find cures and save children with cancer and other catastrophic diseases by purchasing participating P&G brands including Tide, Pampers, Charmin and Pantene as well as other manufacturers' brands at Target stores nationwide.

For every purchase of a participating brand during the week-long program, 5% of the purchase price will be donated to St. Jude. The donation from the purchase of P&G brands at Target will be up to $750,000 during the week-long event.

As the P&G partnership celebrates a ten-year commitment, contributions totaling $6.75 million have been made to St. Jude in the last decade. In addition to monetary donations made to St. Jude, P&G donates its household products to Target House, a long-term housing facility that provides a home-away-from-home free of charge to families of children whose treatments at St. Jude require that they be in Memphis for more than 90 days.

"As we celebrate this milestone ten-year partnership, P&G is extremely proud to partner with Target and St. Jude. Through our company's cause (Live, Learn and Thrive), we aim to reach more than 50 million children in need every year with programs that help them get off to a healthy start, receive access to education, and build skills for life," said Joanne Harris, P&G's Target team leader. "Supporting Target House and St. Jude makes a meaningful difference in the lives of children with cancer and other catastrophic diseases."