Starbucks packs coffee, tea into K-cup portion packs
SEATTLE — Starbucks is slated to roll out K-cup portion packs this fall in stores nationwide.
The portion packs, which are designed for the Keurig single-cup brewing system, will launch in food, drug, mass, club, specialty, and department store retailers in November. The K-cups portion packs will roll out in Canada, Starbucks stores and direct-to-consumer websites next year.
Jeff Hansberry, president of Starbucks Global Consumer Products Group, said it expects the new venture to garner sales of $1 billion over time.
Starbucks coffee K-cup portion packs will be available in Starbucks most popular coffee varieties, including: Breakfast Blend, Pike Place roast, house blend, Sumatra and French roast. In addition, two selections of Tazo tea will be available, including Tazo tea Awake and Tazo tea Zen.
Starbucks coffee K-cup portion packs will be available in 10-count, 16-count, and 54-count packs, while Tazo tea K-cup portion packs will be available in 10-count and 16-count packs.