StarKist unveils Chicken Creations pouches
StarKist is venturing beyond the seafood scape by introducing the new Chicken Creations pouches.
Created with chicken that is raised cage free and hormone free from American farms, the ready-to-eat pouches also come in four flavor varieties, the Pittsburg-based company said.
“After 100 years in the tuna business, we proudly announce that StarKist is now a diversified healthy food company,” Andy Mecs, vice president of marketing & innovation at StarKist, said. “It is our goal to provide convenient, healthy options that satisfy the palates and nutritional needs of all Americans. Chicken Creations is a natural extension to our highly successful Tuna and Salmon Creations as we already have the pouch expertise and consumer trust in our high quality flavored protein products. We are pleased that consumers will now have even more to love as they can tear, eat, and go.”
StarKist’s Chicken Creations flavors include:
To help spread the word of the Chicken Creations pouches, a fully integrated marketing campaign, featuring “Fuller House” star Candace Cameron Bure, will roll out with TV commercials, print media, influencer outreach, social media and couponing, the company said.
In addition, Bure will be featured in national public relations campaigns, digital ads, and across social media where she will share her personal health tips and recipes featuring StarKist products.
“I've loved working with StarKist over the past year. Their delicious line of tuna and salmon pouches — especially Bold Hot Buffalo Style — has become my go-to snack post-workout or on set,” Candace Cameron Bure said. “The launch of StarKist's first ever chicken pouch line is big, and I'm thrilled I can enjoy the same convenience with this new protein option!”
StarKist's Chicken Creations pouches will be hitting retailers nationwide during the summer and will retail for $1.75 each.
Created with chicken that is raised cage free and hormone free from American farms, the ready-to-eat pouches also come in four flavor varieties, the Pittsburg-based company said.
“After 100 years in the tuna business, we proudly announce that StarKist is now a diversified healthy food company,” Andy Mecs, vice president of marketing & innovation at StarKist, said. “It is our goal to provide convenient, healthy options that satisfy the palates and nutritional needs of all Americans. Chicken Creations is a natural extension to our highly successful Tuna and Salmon Creations as we already have the pouch expertise and consumer trust in our high quality flavored protein products. We are pleased that consumers will now have even more to love as they can tear, eat, and go.”
StarKist’s Chicken Creations flavors include:
- Bold Buffalo Style, which is prepared with paprika, vinegar, hot sauce, contains 80 calories and 9 grams of protein;
- Ginger Soy, which features vinegar, Asian ginger soy, 90 calories and 10 grams of protein;
- Zesty Lemon Pepper, which contains lemon, black pepper, 70 calories and 9 grams of protein; and
- Chicken Salad, which includes dill relish, celery, red peppers, 70 calories and 9 grams of protein.
To help spread the word of the Chicken Creations pouches, a fully integrated marketing campaign, featuring “Fuller House” star Candace Cameron Bure, will roll out with TV commercials, print media, influencer outreach, social media and couponing, the company said.
In addition, Bure will be featured in national public relations campaigns, digital ads, and across social media where she will share her personal health tips and recipes featuring StarKist products.
“I've loved working with StarKist over the past year. Their delicious line of tuna and salmon pouches — especially Bold Hot Buffalo Style — has become my go-to snack post-workout or on set,” Candace Cameron Bure said. “The launch of StarKist's first ever chicken pouch line is big, and I'm thrilled I can enjoy the same convenience with this new protein option!”
StarKist's Chicken Creations pouches will be hitting retailers nationwide during the summer and will retail for $1.75 each.