Strongbow intros orange blossom flavor, mini cans

WHITE PLAINS, N.Y. — Heineken’s Strongbow Hard Apple Ciders brand is getting into spring with the launch of its new orange blossom cider flavor. The new flavor brings an orange blossom aroma with light sweetness and an apple finish — free of artificial flavors and colors, the brand said. 

 

“Strongbow is known for its 125 years of cider-making heritage and its portfolio of award-winning flavors, and we know our consumers are curious and always looking for new and exciting flavors,” Strongbow senior director Jessica Robinson said. “Strongbow Orange Blossom represents our relentless commitment to quality, taste, and product innovation. We recommend serving Orange Blossom over ice to help bring out its distinctive orange blossom aroma, and enjoy its crisp refreshing taste.”

 

The launch is supported with TV ads, consumer sampling and in-store merchandise. The flavor will be launched in six packs in March and also will replace Strongbow’s ginger flavor in its 12-bottle variety pack, joining its gold apple, honey and cherry blossom varieties. As part of the initiative to drive trial and awareness for the orange blossom flavor, the same four flavors from the variety pack will be sold in a four-pack of 5.1-oz. mini cans, which carry a $1 suggested retail price. 

 

“Strongbow Orange Blossom, a fresh remix of natural flavors, has received consistently high taste test ratings, appeals equally to men, women, cider and non-cider drinkers, and has a higher trial potential than the leading hard soda brand.” Robinson said.