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Sweet Habit ice cream launches in four varieties

3/28/2018
The latest innovation from Foundry Foods, which is an incubator for innovation supported by Nestlé USA, has launched a new offering of low fat ice cream. Sweet Habit, an Oakland, Calif.-based brand, packages its ice cream offerings in quarts that contain two pints per container, 70-to-80 calories, 5 g of protein per half cup serving and quality ingredients.

"We know that consumers are looking for choices when it comes to what they eat," Kerry Hopkins, brand manager for Sweet Habit, said. "First and foremost, we wanted to create a delicious ice cream with nutritional consumers would love, but we also saw a gap when it came to the existing options in the market — accessibility. Sweet Habit offers the calorie counts you love, with more servings per container, and at a price you can get behind. It truly is a treat you can afford to indulge in!"

Sweet Habit’s four flavor options include:

  • What the Caramel that features low-fat caramel ice cream and a caramel swirl;

  • Mint My Cookies that contain low-fat mint ice cream and chocolate cookies;

  • PB and Fudge that has low-fat peanut butter ice cream swirled with fudge sauce; and

  • Cinnamon Bunned that features low-fat cinnamon ice cream with icing mixed in.


The ice cream is currently available at Kroger locations for the suggested retail price of $5.99 and will be expanding to other grocery stores in the near future. Further product information can be found on Sweet Habit’s website and social media channels.
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