Sweet Tweets candy keeps consumers connected

NEW YORK — Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

Sweet Tweets is a colorful candy that's available in four flavors and touts a cute emoticon attached to a decorative paper board featuring fun, illustrative designs. The candy, the company said, adds a personal touch to social interactions by providing a short, handwritten note with the perfect punctuation.

Each pack of Sweet Tweets includes 10 notes with the candy inserts and comes in five different design themes, allowing consumers to further personalize their Sweet Tweets.

Bazooka also said the Sweet Tweets launch would be supported with a campaign on Twitter, Facebook and relevant blogs. As part of the Facebook strategy, Bazooka will launch a “Mail a Tweet to Your Sweet” program through which fans of the page can mail handwritten messages to a favorite person.

“In this digital age, staying connected has never been easier, but it has also never been less personal," said Anthony Trani, Bazooka Candy Brands senior marketing manager. "There is still nothing quite like getting a handwritten note, and the customizable Sweet Tweets allow consumers to get back to connecting on a more personal level in a fun and convenient way.”

Sweet Tweets will be available in March in blue raspberry, lemonade, strawberry and watermelon flavors, for a suggested retail price of 99 cents per pack.