Tava offers sparkling beverage with fruit flavors, vitamins, no calories

PURCHASE, N.Y. Tava, the zero-calorie sparkling beverage inspired by distinctive fruit flavors is hitting stores this month, enhanced with vitamins E, B6, niacin and chromium, while free of calories and caffeine

“There has never been a beverage before quite like Tava,” said Frank Cooper, vice president of flavored carbonated soft drinks, Pepsi-Cola North America. “Tava allows consumers to say YES to a flavorful, vitamin enhanced beverage while they say NO to calories and caffeine. The discerning consumer no longer needs to compromise.”

Targeting “primetimers”—men and women between the ages of 35 and 49—Tava offers taste that does not overwhelm the palate. It is available in Mediterranean Fiesta, a black cherry citrus; Tahitian Tamure, a tropical berry blend; and Brazilian Samba, which mixes passionfruit, pineapple and lime.

Those flavors take their inspiration from the most intriguing fruits the world has to offer.

Tava is rolling out nationally in February in 16.9-oz. PET bottles (suggested retail price: $1.49) and sleek 12-oz. can 4-packs (suggested retail price: $2.99).