Tic Tac celebrates new campaign, partners with Dove Cameron
Tic Tac has taken everything fans have come to know about its mints and repackaged them in the form of a gum. After launching earlier this year, the Parsippany, N.J.-based company announced the launch of a new campaign called Chew and Play.
The campaign is aimed towards providing consumers with a burst of confidence to go into any social situation to simply Chew and Play. To celebrate this initiative, the company partnered with “Liv and Maddie” and “Descendants” actress Dove Cameron, who also happens to be a big fan of the brand's products.
"I'm a huge fan of Tic Tac and have been enjoying the mints both on-set and at home for years," Cameron said. "Anyone who knows me will tell you that I'm also always chewing gum, which is why I was excited to join the brand in celebrating Tic Tac Gum. It gives me that burst of refreshment during my long days, whether I'm on set filming scenes, walking the red carpet and doing interviews, or getting ready to hang out with my friends."
Each of the gum products contains a crunchy shell on the outside, a refreshing flavor on the inside and comes in the three flavors, freshmint, spearmint and cool watermelon.
"We love how passionate Tic Tac fans are, and we've been looking forward to giving them something new to chew on with Tic Tac Gum," Todd Midura, vice president of marketing at Tic Tac North America, said. "All three flavors will give fans a burst of refreshment, so that they are ready for those everyday connections in same convenience they already love from the Tic Tac brand."
The gum products can be purchased nationwide at mass, grocery, drug and convenience stores. Further product information can be found on the company’s website.
The campaign is aimed towards providing consumers with a burst of confidence to go into any social situation to simply Chew and Play. To celebrate this initiative, the company partnered with “Liv and Maddie” and “Descendants” actress Dove Cameron, who also happens to be a big fan of the brand's products.
"I'm a huge fan of Tic Tac and have been enjoying the mints both on-set and at home for years," Cameron said. "Anyone who knows me will tell you that I'm also always chewing gum, which is why I was excited to join the brand in celebrating Tic Tac Gum. It gives me that burst of refreshment during my long days, whether I'm on set filming scenes, walking the red carpet and doing interviews, or getting ready to hang out with my friends."Each of the gum products contains a crunchy shell on the outside, a refreshing flavor on the inside and comes in the three flavors, freshmint, spearmint and cool watermelon.
"We love how passionate Tic Tac fans are, and we've been looking forward to giving them something new to chew on with Tic Tac Gum," Todd Midura, vice president of marketing at Tic Tac North America, said. "All three flavors will give fans a burst of refreshment, so that they are ready for those everyday connections in same convenience they already love from the Tic Tac brand."
The gum products can be purchased nationwide at mass, grocery, drug and convenience stores. Further product information can be found on the company’s website.