Tic Tac kicks off annual Shake, Share & Care campaign

SOMERSET, N.J. — Through its annual campaign, Tic Tac once again is supporting breast cancer awareness and a nonprofit organization that provides free support services to people affected by cancer.

Tic Tac said that its seventh annual Shake, Share & Care campaign marks the brand's partnership and commitment to breast cancer awareness and nonprofit CancerCare by again making a $100,000 donation to the charity. This year, the campaign will be supported by the Tic Tac Extraordinary Caregiver Contest on the brand's Facebook page, where consumers can nominate and vote for the most deserving caregivers who have dedicated themselves to those affected by cancer.

"Tic Tac is excited to once again partner with CancerCare to support such a worthwhile cause," said Noah Szporn, Tic Tac category manager for Ferrero U.S.A. "This year's Shake, Share & Care program not only helps raise awareness about CancerCare's services, but also shakes things up a bit by recognizing the many deserving caregivers who spend their time helping those affected by cancer."

In line with its support of breast cancer awareness and CancerCare, Tic Tac also is rolling out its limited-edition pink grapefruit flavored mints, which are available for purchase at retailers nationwide.