Wal-Mart introduces Clorox's Green Works cleaning line

BENTONVILLE, Ark. Wal-Mart Stores today announced that it will the first retailer to offer consumers the new Green Works natural cleaning line, introduced this month by the Clorox Co.

Green Works products are made from plant-based ingredients including coconuts and lemon oil. They are formulated to be biodegradable, non-allergenic, were not tested on animals and are packaged in recyclable bottles. The line includes all-purpose, glass and surface, toilet bowl, dilutable and bathroom cleaners. In lab and blind consumer in-home tests, the Green Works natural products performed as well as, or better than conventional cleaners.

“Sustainability is a priority at Wal-Mart so our team is excited about the new Green Works line,” said Scott McCall, senior vice president and general merchandise manager, Wal-Mart.

Green Works natural cleaners already have been shipped to Wal-Mart stores in the United States and Puerto Rico, with distribution in Canada and Mexico taking place in early 2008. Wal-Mart and Clorox also are planning launches in Central and South America, Japan and China.