Winn-Dixie introduces its own vitamin water

JACKSONVILLE, Fla. Winn-Dixie recently introduced V-H2O, its private label vitamin-enhanced water.

“We are always looking for new ways to surpass our customers’ expectations, and we believe that the addition of affordable, enhanced bottled water will be very popular,” said Don Breen, vice president of corporate brands at Winn-Dixie. “Adding new products like these to our Winn-Dixie line is just one more way for us to continue getting better all the time.”

Winn-Dixie’s V-H2O comes in four flavors: Vitality Fruit Punch contains vitamins C, B12 and B6 complex; Endurance Kiwi-Strawberry combines vitamins C and B with vitamin A and lutein; Energy Tropical Citrus offers a mix of vitamin C and vitamin B complex with guarana; and Strength Dragonfruit contains taurine, zinc and vitamin B5.