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Wish-Bone creates innovative salad dressing line, expands line of spritzers

3/20/2008

ENGLEWOOD CLIFFS, N.J. Wish-Bone has introduced Bountifuls, a variety of different blends based on traditional vinaigrette salad dressing.

Each Bountifuls dressing variety—Berry Delight, Hearty Italian, Simply Santa Fe and Tuscan Romano Basil—is touted to be flavored with tangy and spicy flavors and blended with bits of real fruits and vegetables from different regions of the world.

Wish-Bone will also be launching two new flavors from its Salad Spritzers portfolio—Ranch and Honey Mustard Buzz—this spring. Each flavor of the Salad Spritzers dressing line contains two calories per spray.

Bountifuls dressings contain less than one gram of fat and less than 35 calories per serving. The suggested retail price is $2.79 for each 9.5-ounce bottle.

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