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Wonder gets 'smart' with wheat bread

3/7/2011

IRVING, Texas — Following the introduction of its Smartwhite bread, Wonder Bread is introducing a new 100% whole wheat bread to its lineup.


New Wonder Smartwheat provides 22 g of whole grain and the calcium of 8 oz. of milk in two slices, and is a good source of nine vitamins and minerals, the company said. Additionally, Wonder Smartwheat contains no high fructose corn syrup and is lower in sodium as part of the brand's recent commitment to the National Sodium Reduction Initiative.


The Wonder Smartwheat launch follows the introduction of Wonder Smartwhite, which features the taste and soft texture of traditional white bread but also contains the fiber of 100% whole wheat bread, as well as added calcium and no high fructose corn syrup.


The new Wonder Smartwheat now is available at grocery stores nationwide.

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