Yoplait Original reduces sugar content

MINNEAPOLIS — Yoplait, a brand from General Mills’ portfolio of products, on Monday announced that its line of Original yogurts would feature a 25% reduction in sugar in each single-serve cup. The move to cut down on sugar is part of General Mills’ efforts to appeal to consumers with “better-for-you” products.

 

"Our consumers are our top priority, and when they voiced concerns over the amount of sugar in our products we were determined to find a solution," said Susan Pitt, marketing manager for Yoplait. "We understand that making good nutritional choices isn't always easy. With less sugar, fewer calories and more protein per cup, we have no doubt that our renovated line of Yoplait Original yogurts will make it easier than ever for our consumers to feel good about their daily yogurt choice."

 

The brand is offering a “taste guarantee” for the new reduced-sugar yogurt. If a customer isn’t satisfied, they can mail in their Yoplait Original receipt to receive a refund.