'You'll love what's inside' Izze

BOULDER, Colo. Izze has kicked off new integrated marketing efforts for its sparkling juices.

The "You'll Love What's Inside" campaign, featuring striking images of real fruit inside the Izze bottles, will appear in both print and online efforts this month.

Also launching is a refreshing take on Izze.com, featuring an updated homepage that will direct users to the latest and greatest news and offerings from Izze, the company said.

Izze beverages are sold in Target, Starbucks and Whole Foods Market, as well as in a variety of grocery stores, delis and restaurants across the country.