Cheetos unveils Super Bowl ad featuring Ashton Kutcher, Mila Kunis

On the heels of releasing its Crunch Pop Mix snacks, Cheetos is riding high on that wave with a Super Bowl ad.

The brand has enlisted celebrity couple Ashton Kutcher and Mila Kunis to star in the ad, which features a remix of Grammy-Award winning artist Shaggy’s iconic song, “It Wasn’t Me.”

“Mila and I both remember when ‘It Wasn't Me’ came out 20 years ago when we were first working together on ‘That 70s Show,’ so it's really cool to come full circle with Cheetos, work together again and remix this song,” Kutcher said. “We’ve rarely done projects together since then, but the concept was so fun and relatable. And we couldn’t pass up the chance to be in this Super Bowl commercial.”

In the ad, Kutcher catches Kunis ‘orange-handed’ around their house, eating his bag of Cheetos Crunch Pop Mix.

“Cheetos burst back onto the Super Bowl scene last year and this year's Cheetos campaign is no different, perfectly depicting the lengths our fans will go for their Cheetos,” Rachel Ferdinando, senior vice president and chief marketing officer at Frito-Lay North America said. “And to be able to partner with Ashton, Mila and Shaggy, whose comedic delivery and timing brings this campaign to life, is truly amazing and something I’m sure the millions of viewers tuning into the Super Bowl will love — and relate to.”