SLIDESHOW: U by Kotex’s pop-up Period Shop

U by Kotex recently began its Period Project, kicking off the multi-year program and project series with a pop-up shop in New York City. The Period Shop was conceived by New York-based college student Sarah Michelson, who wrote a post on Tumblr about creating a Period Shop that U by Kotex read, partnering to create the shop on 21st St. and 5th Ave., which was open May 13-15.

The shop featured products from U by Kotex alongside products from Gullah Girl Tea, chocolate from Bon Bon Bon and Unelefante, costmetics from Herbivore Botanicals, bags from Baggu, and even feminine hygiene-inspired enamel pins and other period-related ephemera. All proceeds from the store went to Susan’s Place, a transitional residence for homeless women in New York City. The store also featured a chalkboard with the prompt “My Period is…” and blank lines for shoppers to fill in with their feelings about their periods. The pop-up featured DJ sets and nail art sessions all weekend, and held Friday night, the store also played host to a “Periods Are Funny” comedy show.

For more information about the Period Shop and the Period Project, click here.