CosPro Agency rebrands as CosProXM
CosPro Agency, which is part of the CosPro Marketing family, announced that it has rebranded.
The agency, now known as CosProXM, is expanding its services to include live market and brand activations, the company said.
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The organization also shared that it will now be led by Dan Reyes, a 20-year veteran in market activation.
“I am thrilled to join CosPro Marketing with all their in-house abilities.” Reyes said. “They have a ton more tools than larger activation agencies, who outsource most all of their labor and creative services. I love being in experiential marketing because the results are powerfully obvious. After a live activation, 98% of consumers are more likely to make a purchase as well as capture and share content of these events on social media — all helping build brand loyalty and brand recognition.”
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The agency will continue to provide in-store shopper events and target marketing sampling programs, as well as expand its services to now offer pop-up stores, mobile experimental tours, sports and entertainment product placement, and culinary and beverage events, the company said.
“This expansion makes great sense when you consider the depth and breadth of our capabilities. Besides being a leader in product sampling, we have 8,000 brand ambassadors nationwide, plus a dedicated in-house creative and fulfillment team,” CosPro Marketing’s CEO Joann Marks said. “These assets allow us to provide quicker turnaround and more attention to detail, resulting in more value and higher ROI for a client’s marketing budget.”