CoverGirl unveils Exhibitionist 24HR Ultra Matte lipstick

CoverGirl is adding to its Exhibitionist line of lipstick with 12 new matte shades that are meant to last up to 24 hours. The new 24HR Ultra Matte products are designed to be lightweight and hydrate lips during long wear. 

The 24HR Ultra Matte lipsticks also are cruel-free, like all CoverGirl products. For the launch, the brand has partnered with celebrity makeup artists Ash K. Holm to offer tips for getting the perfect lip when using the products. 

The products retail for $9 each.